Fake fashion

In a world where the average person is more likely to see exotic fashionable wear through the screens of their phone more so than in real life, one could argue that fashion exists in a digital space and not just the tangible world. If humans can instantly identify something as fashion does it register as such even if it does not exist in reality? In other words, if a piece of clothing only existed as an image is it still considered fashion?

‘Fake Fashion‘ is a project by Brandon Saunders, Stage 2 Fine Art student and NUFS Multimedia Director.

Models:

Marian Momoh

Husayn Malek

Candice Jiale Zhao